The Student Service Design Challenge 2021 had over 70 teams with the participation of student teams from 22 schools and universities worldwide.
My team was one of the selected 27 teams that made it as a finalist.
How to design backwards to move fowards?
Foward logistic services are continually evolving, and the optimisation of the ‘user experience’ is the driving force. However, with reverse logistic services, the opposite seems the norm.
Proposal ( Identify & Discover)
The goal of this round is to explore the topic of 'reverse logistics', to identify potential opportunities, and to write a detailed proposal.
Empathize & Discover
The goal of this round is to dive deeply into the problem we were trying to solve by becoming immersed in the lives of the people involved.
Frame & Define
This step was about synthesizing the information from the discovery phase and reviewing our progress in relation to our proposal from round 1.
This step was a crucial step before moving on to creating ideas as it reveals new solutions and opportunities.