The Student Service Design Challenge 2021 had over 70 teams with the participation of student teams from 22 schools and universities worldwide.
My team was one of the selected 27 teams that made it as a finalist.
How to design backwards to move fowards?
Foward logistic services are continually evolving, and the optimisation of the ‘user experience’ is the driving force. However, with reverse logistic services, the opposite seems the norm.
Proposal ( Identify & Discover)
The goal of this round is to explore the topic of 'reverse logistics', to identify potential opportunities, and to write a detailed proposal.
Empathize & Discover
The goal of this round is to dive deeply into the problem we were trying to solve by becoming immersed in the lives of the people involved.
Frame & Define
This step was about synthesizing the information from the discovery phase and reviewing our progress in relation to our proposal from round 1.
This step was a crucial step before moving on to creating ideas as it reveals new solutions and opportunities.
Ideate & Develop
After framing our problem, we were thinking about solutions about how we can achieve our goals. This was where we came together as a group to ideate, test, and define our solution to deliver as the final part of our project.
WHAT WENT WELL?
Compared to my other projects, having ample time to conduct research was a big plus as we were able to use various methods from ecosystem mapping, journey mapping, expert interviews, to learn about the different point of views of our different stakeolders.
WHAT WERE THE CHALLENGES?
Having such a diverse group was for sure a plus but when it came down to conducting research during COVID-19 season, scheduling a time to meet while working on our university studies, and finding a time that works with 3 different timezones hindered our productivity and efficiency.
WHAT ARE THE OPPORTUNITIES?
I feel that the biggest opportunity that was lost for this project is the fact that we weren't able to do site visits and in-person interviews and research due to COVID-19. I would like to be more hands-on given an opportunity.
Check out some of my other projects!
Among 17 selected design interns globally. Worked as a part of the Healthcare Information Systems division as a UX design intern.
Our project lighthouse is both an app and a device that works hand in hand to aid in active listening and empathy in group conversations.