Red Dot: Communication Design award
Rookie Awards 2021 - Draft Selection & Finalist
Indigo Design Awards - 1 Gold, 8 Silver, 3 Bronze
People who are visually impaired struggle to quickly adapt to vast and drastic environmental changes that disturb their mental maps.
Moment is a haptic device and app that assists with on-the-spot decision-making for individuals with visual impairment. Moment provides directional cues when users are faced with an environmental obstacle in their path.
Two proximity sensors
Quick-access on/off button
Haptic feedback for chosen pinned directions
ALT Text Directional Overview of Routes within Commute.
Modules of step-by-step directions make complex directions easy to understand.
Edit, Add and Re-order destinations while on a Current Commute.
While creating a Custom Commute you can add Alert Pins to highlight individual directional cues.
Pins every ALT Text Direction for full responsive Haptic GPS.
Add Alert Pins throughout your commute for Haptic Cues along your way.
Pinning an alert
Save Routes to add to your commute for easy access when creating a new Commute.
Get quick ALT Text Descriptions for your routes prior to finalizing a Commute.
Review Past Commutes for easy access to frequent destinations.
Saved Routes &
Change general Accessibility Settings such as brightness and sizing in Display Settings and ALT Text Speeds.
Customize the Strength and Distance of your haptic alerts.
Create specific Haptic Cues for your Pin Alerts.
In order to understand the problem area, it was important to do primary and secondary research that will help bring us perspective and key insights, here are some research methods we used:
Our affinitization process started with around 230 raw yellow data points where we narrowed down to 32 most relevant and important findings.
With the synthesized 32 data points we organized it into Super relevant, relevant, and not so relevant categories to guide us to create powerful insights and HMW questions to guide our design process further on.
Personas & Journey Maps