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Overview

As a collaboration, SCADpro worked with HP to research and develop concepts to increase brand awareness and usage for the Zbook product. This was done by creating an Omni Chanel digital experience.

I worked with the UX team and was heavily involved in the Research part of the project. I participated in conducting 42 interviews along with data synthesis, ideation. I also took a key role in developing the Service Blueprint and Processbook.


 

The Prompt

Develop a student creator program that targets college students and emerging design professionals in the creative industry to drive awareness of the Zbook through an omnichannel campaign that may include a 2-part webinar focused on 3D and Graphic Design.
 

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The project was divided into two parts. The second half of the project was executed by another team in Winter 2021. The details of the project are under NDA. If you want to learn more about my contributions, feel free to contact me.

Check out some of my other projects!

Summer Internship

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Lighthouse

Our project lighthouse is both an app and a device that works hand in hand to aid in active listening and empathy in group conversations.

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Summer Internship

Among 17 selected design interns globally. Worked as a part of the Healthcare Information Systems division as a UX design intern.

SCADproxHP

Collaborated with HP, Adobe, Intel, and Nvidia to create a digital experience to increase brand awareness for the Zbook products to students in creative fields.

Summer Internship

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Moment

Moment is a haptic device that assist with on-the-spot decision making for individuals with visual impairment.

Summer Internship

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Service Design Challenge 2021

Service Design Challenge 2020 Finalist. Over a course of 6 months conducted research and used various service design methods to build a service model.